Is your web site search engine compatible? Despite all the misinformation out there, it's very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps:

1) Obey the Search Engine Guidelines

Nearly all search engines publish their own guidelines regarding the submission of sites, the type of sites they will accept and recommendations for optimized content. Google recently updated their Webmaster Guidelines which cover the most common forms of deceptive or manipulative search engine behavior that they consider to be 'spam'. They also published SEO Guidelines advice for webmasters to heed when choosing an SEO. Google was the first search engine to publicly acknowledge search engine optimizers in this fashion.

2) Don't Use Spam Search Engine Tactics

Often, webmasters will use search engine spam techniques without even being aware that they are doing so. Or worse, web designers can - advertently or inadvertently - integrate techniques that could cause a site to be penalized in the site's rankings in one or more engines, without the site owner's knowledge of such penalties. The key to avoiding spamming the engines is research.
Keep track of the various search engine guidelines via the links above. Watch for any changes they make to these guidelines and tweak your site accordingly. Trawl the various webmaster and search engine forums regularly to ensure your site doesn't use any of the latest optimization methods that appear to be penalized. If you suspect your site has been penalized, remove the offending content, contact the engine concerned and ask to be reinstated.


3) Build Sites for Visitors Rather than Search Engines

The methodologies may have changed over the years, but the same principles have always applied to Organic SEO and white hat SEO. Build sites for humans Being, not search engines. Make the site as user friendly, avoid the bells and whistles and include high quality, relevant content.

Wherever possible, include text-based content and navigation menus with simple, descriptive, well-written copy designed to convert your visitors into customers. Include keywords and phrases your audience would logically type in to search engines to find sites like yours. Only link to sites that are relevant to your target audience and spend some time on usability, making sure all your forms and shopping carts work.

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This is my experience to using white hat software from which we finds link exchange partners automatically.

you should be using white hat software, techniques and strategies. Not black hat techniques.

This white hat software allowed me to get backlinks everyday for doing exchanges. Practically all the work is done by software. It auto fills forms, finds the partners, saves the projects and I just use a script to upload the partners link on my website. There are a scripts to do this that not require ftp software or any website editors.

I used to get backlinks with the selected keywords . I chose just two keywords, which combined provides me enough money to make decent money. But I made sure I an almost guarantee that I will get on page one of Google. If they were too competive I would have chose just one and focus on it. It is not how many keywords you optimize your website for, it is how many keywords you get on top of rankings that count.

I created a new email account. This is important so you keep record of the emails your link partners sent you. A free account with any one of the popular email clients is enough. So you use this email account just for doing link exchanges. You can then create another email account if you are doing directory submissions, so you keep record once again.

This is something that will be helpful in the long run. Saving work has many benefits.

To get back to my story.

I made link exchanges everyday, more or less the same number of exchanges everday. I did not use just link exchanges to get rankings for my keywords. I used other white hat methods like article submissions.

But I did get results starting from MSN then Yahoo and finally I entered Google and then I kept monitoring my rankings in Google. I always focus on that search engine only. Focusing is the key and in fact I seen increase in rankings in Google, from page 70 to page 5 and than page 3. That is enough for me to motivate me. From there I easily got the page one and finally the number one spot in Google.

Once you get there, you still need to keep doing what you are doing, but with the money you make you can put something aside to outsource some tasks. But there are other advantages

too. You get more link exchange requests. You get many clicks on your domain since it is number one. Spiders reward websites that get many clicks because it means visitors like that website, they all go and take a look at it. It does not mean you should click on your website everyday. In fact that is not recommended. Remember trying to cheat in some way or another can be referred to a black hat technique. These can get your website in trouble.


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