93% Web Traffic Comes from Search Engines
SEO Enhances User Experience (UX)
Improving a website can provide a better user experience and there are different ways to do this. Some of these are delivering relevant information, photos/videos that support text, web pages that are easy to navigate and a mobile-friendly website.
The abovementioned ways bring about a better user experience. As a result, there will be more clicks, increased leads, improved brand recall as well as higher conversion rates. These factors, which are favored by search engine sites, will improve ranking in search results.
SEO is the Number One Source of Leads
Inbound marketing strategies are the most efficient and successful lead sources for both B2B (Business to Business) and B2C (Business to Customer) marketers as well as non-profit organizations. These strategies include SEO, content marketing, social media and referrals, among others.
If businesses do not get leads from their SEO strategies, they should assess their activities. There may be other marketers that are benefitting from their piece of the pie.
SEO Delivers Higher Close Rates
According to statistics, SEO leads deliver an average of 15% close rates whereas outbound leads bring just under 2% close rates. More often than not, outbound/cold leads, wherein businesses reach out to customers, bring about lower conversion rates.
On the other hand, SEO leads, wherein customers search for products/services, give a higher conversion. Such individuals have a purpose or particular requirement when they are searching on the web.
SEO Brings About Higher Conversion Rates
When a website ranks high on search engine sites, it is expected to have higher conversion rates. Its target audience will be more aware of its presence for as long as it maintains the top position of search results.
When customers get acquainted with a brand and learn more about its products/services, there is a higher chance for them to make a purchase.
SEO Builds Credibility of a Brand
When a brand ranks on top, second, or third in search results, customers will think that the business is among the leading players in the industry. This also shows that it is a popular brand and a lot of users have searched for it.
On the other hand, if the brand is found at the bottom of search engine results, customers may have this idea that the brand is only new or it is not well-known in the industry. They may also think that the business has an insufficient budget for website improvement to get better results.