SEO Myths and The Actual Reality That You Should Know 
1. SEO is Dead
This is among the greatest SEO Myths that should be buried. It is annoying to hear people say that “SEO is dead”. What they do not understand is that SEO will continue to live as long as search engines are around. Every time a keyword is entered in search engines, users will see pages that are related to that particular search term, which is called SEO. When ads surface, they are used for PPC marketing, which is another strategy to gain conversions.
Certainly, SEO is not dead as others say. It just continues to change and update every now and then. When comparing the past SEO methods with the present SEO tactics, there are many improvements.
It can be annoying when a strategy used for all SEO efforts is not successful and does not deliver the expected results. However, SEO is a huge domain of both conventional and new strategies that make it foolish to declare that “SEO is dead”.
2. Valuable Content Will Automatically Rank
The popular phrase “content is king” is not totally correct. If it were, then those who spin the same content over and over again should rank on top in search engines.
However, it does not happen that way.
A lot of spammers use this strategy to get a high ranking on search results but it is useless. As a matter of fact, there need to be some changes like Valuable Content plus Great SEO Strategy leads to a Higher Position.
While it is true that search engines value fresh, valuable content, this does not necessarily mean that there is no effort needed for content to crawl and index on its own. Later, the crawler will find out about the content and index it but it is certainly not enough.
To draw search engines, crawlers need to be assisted to discover recently published content. Creation and submission of a sitemap to Google will help its bot efficiently crawl all active pages on a domain, meaning, Google will know where every page is positioned on a website and the pages that they should not add in the SERPs.
3. Links are not Needed
Some people say that “link building is dead” while others say “link building is dangerous”. In reality, though, links are crucial and will continue to be one of the most important ranking factors. There are people who avoid Google penalties so they do not like to have anything to do with link building and instead of SEO, use PPC.
You must have heard it many times that “link building is dead” or “link building is dangerous”.
Such reasons brought about this myth.
Link building should be an essential part of SEO strategy, if not the major one. However, there should be real links relevant to the website and value-added to the web. Creating low-quality links is risky. Improving a website’s ranking by means of low-quality links will make link building surely dead. Therefore, it is best to develop a great network for building high-quality backlinks as well as make use of informative, high-quality content that gives value to readers and persuade other sites to link with this content.
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