If you are a blogger or running your own business, then you would know that getting a Google penalty on your website is one of the most significant setbacks that you can get. It can significantly drop your traffic, and today many websites get penalized for violating Google’s seo guidelines.
It is reported by Matt Cutts, that Google takes month over 400,000 manual actions. Google penalizes many websites with the use of algorithmic updates like Penguin and Panda. It is a known fact that only 20,000 webmasters submit a request for reconsideration.
What is Google Penalty?
A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically. When your site gets a Google penalty, your target audience can’t find you. And when you are invisible to your target audience, your traffic, and ultimately revenue, drops.
It can happen to any website. A Google penalty can be the result of well-intended and honest efforts to improve your site’s ranking. But once you receive a Google penalty, it isn’t easy getting your good ranking back, and getting back into Google’s good graces.
Why you got penalized?
Before finding the solution, you must find out the reason for which you got penalized. There might be several reasons for it, and if you see a sudden traffic drop, then you should check that if Google’ e every guideline is being followed.
Some of the reasons for which you might have gotten penalized have been mentioned below:
- You might have used low-quality links or seo backlinks. Backlinks from the website that violate Google’s guidelines might be responsible for your penalization.
- You might have hidden some text from the users using CSS.
- You might have used links from adult or gambling websites.
- You might have used duplicate content.
You also need to identify what type of Algorithmic penalty you have got. You can do this by noting the periods. You need to note down the time your website lost traffic, and the time Google updated their search algorithm.
How to recover from penalization?
Now there are many ways you can recover from this penalization. It is reported that 95% of all the Google penalties are linked to the website’s backlinking profile. So you should first remove all the bad and cheap backlinks that you have been using on your website.
Now you might need to see if your website has suffered from a Google Penguin update. As if it has suffered from a Google Penguin update you might need to have a look at your anchor text distribution. This update usually penalizes those websites that over-optimized their money keywords.
Another significant issue is regarding the promotion of your business and website. Google is seriously against, sponsored content that quickly passes the PageRank. If you desire of promoting your business services on a blog, then you should use a nofollow attribute so that your rankings can be safe.
If you have a website that is entirely based on content, then you might have enabled comments for your content. You know that not every comment is a genuine comment, so you need to get rid of those spam comments. Everyone hates the spammers, and Google knows this. If your website has many spam comments, then your website might get penalized.
Another critical factor is “niche”. Google gives much importance to relevancy. So if you have links from other websites that are unrelated to your niche, then this is a lousy indication about your website to Google. This will quickly get your website penalized.
Well, these were some of the primary reasons as well as remedies for the penalization. These solutions can help you get your website’s ranking back.
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